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In an era where we’re constantly surrounded by technology, attention is fragmented, and digital health is evolving rapidly, how do you really connect with customers?
Understanding digital behaviours and creating engaging experiences is no longer optional, it’s essential for healthcare brand success. Our expertise and range of approaches in this space make HRW the partner of choice for clients wanting to engage their audiences effectively in the digital space.
User Experience (UX research)
We work with our clients to develop, progress and optimize digital assets by putting HCPs and patients at the heart of the user experience. We combine a unique mix of healthcare and UX specialisms with in-house digital research and design expertise for tailored project development.
Digital Behaviour mapping
Understanding how people navigate the digital landscape has typically been a challenge, because traditional market research relies on asking questions about which channels they use and which websites they visit, which is subject to recall biases that paint a false picture.
Our approach overcomes these biases with both patients and HCPs by utilizing consent-based passive tracking technology on mobile and desktop to get granular on how they search for information, use apps, or consume information. Taking this approach equips client teams to help optimize digital journeys, improve communication and support more effective media buying.
HRW Eavesdrop (Social Media Listening)
Instead, they blur your intended goal by swamping you with data and leaving you without definitive answers. HRW Eavesdrop offers a solution that cuts through this noise via focused healthcare insights.
We refine the authentic voices of patients, Digital Key Opinion Leaders (DOLs) and doctors for real-world application at any stage across the product development journey. We do more than just ‘listen’. We refine raw social media data into actionable insights with clear business relevance. Leveraging our unique methodologies (powered by AI, linguistic and behavioural science analysis), we provide you with multi-layered perspectives, precisely aligned with your strategic goals.
Blogs, News, and Insights
Episode 31, Part 1: Linguistics Analysis: Instagram Captions and Mental Health
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attit...
Humanizing Quantitative Research with AI and Augmented Reality
As part of our 3rd Annual Innovation Day Webinar series, Alexandra Kuzmina, Innovation Consultant at NOVA (Tech Innov...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their...
Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...
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