Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.

Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.

Adina graduated from the University of Maryland with a BA in Psychology and a minor in Business. She has experience in healthcare and pharmaceutical qualitative market research across many therapeutic areas, including oncology and rare diseases. Driven by curiosity and a desire to amplify patient voices, Adina is passionate about bringing patients’ stories and experiences to life. She is motivated to uncover the “why” behind human behaviour, understand what drives decisions, and translate these insights into meaningful guidance for healthcare clients to identify gaps and opportunities in patient care. Adina is excited to continue growing her expertise and contributing to impactful insights in healthcare. Outside of work, she enjoys running, playing pickleball, and spending quality time with family and friends.

Ajweria joined HRW with an unwavering passion for making a difference in the healthcare industry. With her extensive experience across various therapeutic areas, Ajweria is particularly passionate about advancing innovative healthcare solutions. Her fulfillment stems from conducting research, uncovering insights through data analysis, and tackling challenges head-on. In her free time, she enjoys traveling and playing sports like badminton and basketball.

Alice brings a robust academic background to her role at HRW, holding a PhD in Experimental Psychology and an MSc in Cognitive Neuroscience from University College London. During her time in education, Alice has had her research published across various domains, including healthcare AI, risk communication in weather forecasting, and legal contexts. She is looking forward to combating healthcare misinformation, exploring the potential of AI-assisted medical decision-making, and developing innovative research methodologies to better understand the perspectives of both patients and practitioners.

Alice joined HRW in 2021, having obtained a degree in psychology from The University of Edinburgh. Throughout her degree, she found herself more drawn to healthcare-related topics, which alongside her experiences in conducting research projects and analyses, sparked her desire to pursue a career in healthcare market research. Outside of work, Alice loves to go running and explore the city, as well as experimenting with cooking new recipes, and trying out new local restaurants too.

Alicia’s market research career started back in 2018 after realizing her skills of analysis, critical thinking and communications developed during her history degree were beneficial within the market research field. Moving into healthcare research was driven by her desire to have a lasting, meaningful impact on a vital and ever-changing industry. Alicia's experience now spans a wide range of both quant and qual methodologies, although her passion is qualitative research, particularly within patient journeys. When not at work, Alicia can be found practicing hot yoga or obsessing over her two dogs.

Alyse graduated in 2023 with a BSc degree in Psychology. She is intrigued by human behaviour and decision-making processes, which she was able to explore thoroughly during her degree. Her interest in healthcare was sparked while researching the role and efficacy of statistics in health communication during her final year. Alyse is excited to start her market research career and explore a wider range of healthcare topics. In her free time, she likes going to concerts, crocheting and trying new restaurants.

Amanda has extensive experience across multiple therapeutic areas and is skilled in both quantitative and qualitative methodologies. Amanda has taken part in diverse tracking studies, from expansive, long-term global ATUs covering 20 countries to dynamic regional monthly pulse studies that drive real-time insights and agile decision-making. With a deep passion for optimizing research processes, she thrives on uncovering nuanced, actionable insights that empower clients to make informed choices, ultimately improving patient outcomes and quality of life. When she’s not transforming data into impactful solutions, you’ll find Amanda paddleboarding with her two dogs, playing on the pickleball court, or enjoying bubbly and slurping oysters on a sunny patio.

Amy found her way into market research after completing a degree in English and International Relations. Since joining the industry in 2011, Amy’s attention for detail and love of order and processes meant she was well-suited to leading the project management on domestic and global studies, focusing initially on customer and business satisfaction, and consumer studies spanning from rail passengers to beauty product tests. Amy moved into the healthcare sector, bringing her extensive project and field management experience with her. Outside of work Amy likes to get outside with her two children, especially to the seaside; keep her allotment going; run; and have a well earned glass of wine on a Friday night whilst having a kitchen disco with her family.

Anna earned her bachelor's degree in Psychology with a minor in Anthropology from Monmouth University. Driven by an innate curiosity, she sought a career that would continuously challenge her intellectual curiosity and foster ongoing learning. Her passion for understanding the complexities of the human mind and body led her to a role in healthcare market research, where she deepened her insights into the disparities within the healthcare sector and developed an interest in women’s health issues. Outside of her professional pursuits, Anna enjoys staying active at the gym, spending time with her beloved dog, Harlee, and immersing herself in a good book.

Annabelle graduated from King's College London in 2023 with a BSc degree in Psychology. During her time at KCL, she developed a strong expertise in quantitative and qualitative research and completed a placement year working on a clinical trial for a new therapeutic intervention for anxiety. She's particularly interested in digital therapy and new health tech developments, with a focus on how they can be used by the general population. In her free time, she enjoys being creative by participating in dance classes, creating new art projects, and attending concerts.

Arif joined HRW with a deep passion for uncovering insights that drive positive change in the healthcare industry. He thrives on managing data collection and ensuring projects are run smoothly, using his excellent organisational and communication skills. Passionate about uncovering insights, he works closely with clients and teams to deliver high-quality research outcomes. Outside of work, he enjoys traveling to new destinations, exploring different cultures, and has a deep passion for cars, often attending car shows and staying up-to-date with the latest trends.

Asha joined the HRW Manhattan office after obtaining a BA in Environmental Studies from the University of Chicago. During her time at university, Asha worked as a research assistant for multiple public health research projects, which sparked her interest in healthcare and research, and lead her to join the HRW team. Outside of work, Asha loves to explore the outdoors and enjoys running, hiking, and skiing. She also enjoys traveling and exploring new restaurants in NYC.

Beth has spent over 20 years in market research, driven by a love of solving problems and tackling challenges—kind of like a never-ending puzzle (which she happens to enjoy in her free time too!). While working in field management, she’s built strong relationships with vendors all over the world, helping bring research to life with seamless execution and a personal touch. Her time in nursing school sparked a deep appreciation for healthcare, and she loves that her work keeps her constantly learning and engaged in an industry that’s always evolving. When she’s not deep in research, you can usually find her spending time down the shore, baking up something sweet, or adding creative touches to home décor. Most importantly, she’s a proud mom of two, always looking for the next adventure—whether in work, life, or the kitchen.

Blaine joined the HRW Manhattan office after completing her BA in biological sciences from the University of Delaware. While earning her degree, Blaine developed a passion for research while working as an undergraduate research assistant studying alternative therapies for Autism Spectrum Disorder. This passion for healthcare and a desire to aid in the research process led Blaine to the field team at HRW. Outside of work Blaine enjoys spending time surfing at the beach, baking, and traveling.

Caitlin completed a Higher Education Diploma studying Fashion & Textiles, before joining HRW in 2010. Having worked her way up the operational ranks, she now leads our field department. Caitlin has built up a solid network of fieldwork partners across the globe, building strong relationships and working with them closely to ensure we are receiving the best quality service on all projects. Caitlin focuses on supporting our more complex studies, where she applies her extensive experience in recruiting niche respondent types and working within challenging methodologies. Caitlin is a mother of two, so enjoys lots of family time along with good food, days out, and the occasional (well-deserved) break with a G&T or cocktail.

Cathy has an academic background in Biomedical Science, with a specialism in Pharmacology. Her home, however, has been found in market research, having worked in the field since 2011. Her role at HRW sees her working across a wide range of therapy areas- notably oncology, psychiatry, and infectious diseases; tackling a varied spread of methodologies, tools, and techniques. What unites her various responsibilities is an eagerness to innovate from a methodological and analytical perspective, and her desire to deliver clean, exciting outputs that help her clients make a real difference and engage internally. When not busy researching in our London office or working hard on our external communication through her leadership of our Marketing Team, Cathy enjoys singing with her (extremely cool) choir, travelling, and attempting to cook ambitious, occasionally experimental, recipes (with variable results).

After completing a degree in Human Geography, Chloe embarked on a career in healthcare market research. In the four years since, Chloe has gained experience working in a wide variety of therapy areas and project types, developing her passion for guiding her clients through the data. When not at work, she loves running in London's green spaces and sharing meals with friends and family.

After receiving her Ph.D. in Social Psychology, Christine found market research an ideal outlet for her desire to have an impact on how companies do business. Even after all these years, she continues to enjoy the unique and varied needs from both a research and insights perspective. Although spending most of her career primarily focused on quantitative research, Christine appreciates the deeper, “behind the scenes” perspective that qualitative research brings and particularly enjoys marrying the two. Christine’s experience covers over the counter and pharmaceutical products to medical devices and diagnostics across an array of therapeutic categories ranging from cardiovascular health to pain management. When not at work, Christine enjoys creating (and eating!) wonderful meals with family and friends as well as applying her creative talents to volunteering in her local community theatre and pottery. Christine is a member of the HRW Board and our Marketing Team.

Darren joined Healthcare Research Worldwide in August 2016, after completing a BA degree in Media Culture and Production at Southampton University. With a particularly keen interest in digital media and innovation, Darren is a keen ambassador for trying out new technologies and applications, especially when those are combined with a particularly hard-to-reach respondents or complex methodologies. Being part of the Field Team, Darren thrives on building productive relationships with our suppliers and delivering high quality fieldwork on logistically challenging projects. Outside of work, Darren enjoys kayaking and camping at music festivals. More recently he has expressed a love for cooking.

Dawn has many years of market research experience and a wealth of knowledge across several therapeutic areas, including most recently, oncology and vaccines. She especially enjoys the challenge of global research along with quantitative trackers and has a passion for data. Outside of work Dawn enjoys working out, reading and knitting and loves to spend time with her husband and nieces and nephews at Disney World

Don brings to HRW an academic background in social theory and analysis and practical experience with client-facing web development. He possesses abiding interests in organisational structures, information architecture, and interface design. In his off hours, Don appreciates short-form pulp fiction, film noir cinema, and an eclectic combination of musical genres.

Doran joins HRW as a Research Manager, bringing extensive research experience across the tech, media, and healthcare industries, along with a deep interest in understanding human behavior from her background in Anthropology. Skilled in both qualitative and quantitative methodologies, she excels at uncovering insights that drive impactful decisions. Doran is eager to explore the dynamic healthcare landscape, leveraging HRW’s innovative approach to contribute to research that enhances patient experiences. Outside of work, she enjoys running through Central Park and experimenting with new recipes for dinners with friends.

After graduating with a degree in Neuroscience, Elinor worked in the NHS on the neurodevelopmental pathway where she developed a keen interest in how people view at their own health. She is very excited to put her skills to work and learn new aspects of healthcare at HRW as the trainee research executive. In her spare time Elinor enjoys taking part in fitness competitions alongside many volunteering ventures.

Ellie graduated from University College London in 2023 with a BSc degree in Science and Technology Studies. Throughout her degree, Ellie studied healthcare from a broad perspective including the sociology, ethics and philosophy of medicine. Ellie is particularly interested in Women's Health research. In the final year of her degree, Ellie produced an award-winning dissertation on how social media can be utilized to improve research in this area. In her free time, Ellie enjoys yoga and is currently undertaking her teacher training qualification.

Emily's passion lies at the intersection of health and culture. She is an anthropologist by training and brings her anthropological lens to analysis, allowing her to draw deep meaning from respondent data and translate it into actionable and culturally appropriate solutions for her clients. One of her favourite things about working in the health space is that she is always learning something new to keep her on her toes and immersed in her work.

Es joined HRW in 2005, and designs and manages domestic and international projects across therapy areas- as well as managing our internal best practice, innovating our ways of working, and generally making sure we're all being consistently excellent throughout our business! She loves the variety of her role; the range of clients, methodologies and projects, and is proud to have won the Best Customer Insight award at the BHBIA BOBIs in 2010 and in 2014. She is really focused on understanding her clients’ businesses to provide the most strategic recommendations and ensuring research is brought to life. Her interests include running workshops and furthering her understanding of device usability research approaches. When she is not at work, Es enjoys spending time with her young family, running and reading.

Freya joined HRW as a Research Executive after completing her B.A. at Cornell University, where she double majored in Psychology and a self-designed interdisciplinary major through the College Scholar Program. Her academic work focused on the intersection of mental health, genetics, and human behaviour, culminating in an honors thesis exploring the relationship between music, psychological well-being, and biological predispositions. Freya is especially interested in how behavioural science can be applied to real-world healthcare decisions, and is excited to help uncover meaningful insights that improve patient outcomes. Outside of work, Freya enjoys reading and music, and she can be found at the beach or going to concerts with friends.

Gerard has worked in the global pharmaceutical and medical device sector since 2001; in internal audit, as compliance officer, and in data protection. He has subject matter expertise in finance, selling and marketing, supply, clinical trials, data protection, due diligence and investigations. He is qualified with the International Association of Privacy Professionals, and is a UK Chartered Accountant.The aim of Compliance at HRW is to help the business run more smoothly and to help our clients achieve their goals. Society has high expectations of the healthcare industry in terms of their ethics: our approach is to protect our respondents and our clients whilst facilitating their important work developing products for patients. Outside the world of compliance, Gerard likes spending time with his family and both playing and enjoying music.

With over 20 years’ experience in HR and learning development roles across various industries, such as retail, field marketing and manufacturing, Glenda is also an associate member of the CIPD (Chartered Institute of Personnel and Development) and has a strong passion for supporting others in achieving their career development goals, making her the perfect fit for the role of Learning and Development Advisor at HRW. In her spare time, she enjoys activities involving art and textiles, along with visiting art galleries and spending time with her family.

Hannah graduated with a BSc degree in Human Physiology from the University of Leeds in 2023. Having always had a keen interest in science and psychology, she tailored her studies accordingly and discovered her love for research. She developed strong analytical skills, particularly during her dissertation which investigated the physiological effects of a four-week inspiratory muscle training programme. Hannah is eager to continue exploring various therapy areas, and to see her research have meaningful practical applications that benefit patients. Beyond the office, Hannah is often found experimenting with new recipes, exploring new places, or even challenging herself with thrilling activities such as bungee jumping.

Hannah joined HRW's Field Team in 2014 after graduating from OMBS (Oxford Media and Business School) with an Executive PA Diploma. Hannah manages a huge variety of projects in a wide range of therapy areas and markets, and really thrives from having great relationships with our local fieldwork partners across the world. The HRW research team also benefit from her fierce efficiency and drive to complete even the most complex recruits to a high standard. Outside of work, good food, watching football and travelling are Hannah’s favourite things to do.

Heerni has a strong background in biomedical science and cancer research and comes with nearly two years of experience in healthcare market research. She holds an MSc in Cancer from University College London and a BSc in Biomedical Science from Brunel University London. With experience in both academic and industry settings, Heerni has worked on various projects in oncology, diabetes, and HIV, where she continues to develop her research skills and curiosity to learn more. In her free time, she enjoys baking, experimenting with new recipes, and sharing her creations with family and friends. She also has a passion for travel, exploring different cultures, and trying new cuisines.

Hilla thrives on the challenge of transforming complex data into actionable insights, a skill she's honed over her career of working in healthcare and pharmaceutical market research. With expertise spanning oncology, diabetes, ophthalmology, medtech, and more, she excels at blending qualitative and quantitative methods to tell compelling stories that drive strategic decisions. Hilla is particularly passionate about connecting with real patient and physician voices, ensuring their perspectives shape effective, human-centered market strategies. Her leadership style is marked by calm, strategic thinking, guiding projects from start to finish with a focus on clarity and impact. Outside of work, Hilla stays busy balancing family life with two energetic kids, volunteering at her kids’ local school, and finding time to enjoy cooking, running, reading, and live shows.

After obtaining a degree in Business and Marketing, Holly has worked in Marketing for 4 years and joined HRW in July 2022. Since leaving university, Holly found an interest in how the pharmaceutical industry market themselves to its target audience, which led her to aspire for a career in marketing within healthcare market research. Outside of work, Holly enjoys travelling and spending time with her family and friends.

After completing his degree in biological sciences, Ian began his market research career in consumer market research before discovering an interest in healthcare. Ian is a quantitative specialist with experience in applying a variety of methodologies across a broad range of therapy areas. In his free time, Ian enjoys exploring London, running and caring for his pet pug.

After earning her psychology degree from the University of Warwick, Imogen was eager to apply her understanding of human behaviour and research skills in a real-world setting. She joins HRW team after 3 and a half years of experience in pharmaceutical market research. Outside of work, Imogen enjoys exploring London's vibrant food scene and getting lost in the latest book releases.

Jenna joined HRW with her strong foundation of five years in retail management. Her transition into the role of HR Administrator was driven by a genuine passion for people and organisation, two key areas that had consistently motivated her throughout her career. Jenna brings a thoughtful and pragmatic approach to internal processes and communication, helping to ensure smooth and effective HR operations. Outside of work, Jenna enjoys cooking, travelling and exploring new places of the world, and sharing experiences with those closest to her.

Jess joined HRW in 2012 after completing her degree in Biomedical Sciences with a specialism in Reproductive Biology. Entering the world of healthcare market research has allowed her to combine her interest in understanding people and what they do; and her desire for learning new things everyday. She loves to work in a variety of therapy areas and is particularly interested in dermatology, women's health, vaccines and device testing. She really enjoys seeking innovative methodologies and tools to explore the "whys" behind the "what", and unearthing strategic direction to answer her client's business objectives. Outside of work Jess spends her time day dreaming and planning her next travel adventure, singing in a local choir, and researching new restaurants to try and musicals to see in London.

Joe joined HRW in 2021 with a strong background in pharmaceutical market research having worked in the industry for almost 5 years. Having graduated with a degree in psychology at university, he has always been interested in human behaviour and research methods, which lead him to seek a career in market research. Though in his own words he may have stumbled into the healthcare arena, Joe has never looked back and has enjoyed becoming more and more familiar with various different therapy areas. Outside of work, Joe will likely be found eating out at restaurants (mainly sampling varieties of fried chicken), going to music gigs or playing/watching football.

John joined HRW in 2016 and is currently based in NYC after spending time in both UK HRW offices. His career in healthcare research began with an academic post at Rutgers’ Centre for State Health Policy researching the implications of city planning on children's health and dynamics of critical care facility use by New Jersey's Hispanic and Latino population. Upon graduating with a degree in Economics from Oberlin College in 2010, John moved into the healthcare market research world where he has been active since. He strongly believes that any objective can be met with an appropriate and well-crafted research design- an ethos he has honed through his work with the HRW Innovation Team. John also loves to make and consume art and values the network of relationships that this can afford with people from all walks of life.

Jonas graduated from the University of Lincoln with a Masters of Pharmacy and became a registered Pharmacist in 2024. She is passionate about healthcare and improving health outcomes, with a keen interest in extending her impact beyond direct patient care. Outside of work, Jonas enjoys traveling to new countries, learning about different cultures, and practicing reformer Pilates.’

Joining HRW with an MSc in the Psychology and Neuroscience of Mental Health from King's College London, Josie is intrigued by all things neuroscience and mental health, but her true passion is ensuring no stone is left unturned when it comes to addressing key needs in healthcare. Josie has experience in both quantitative and qualitative research, and has previously worked on award winning campaigns and research publications. In her personal life, Josie loves to travel, experience new cultures and try new foods, as well as baking and reading.

Julia joined the HRW team in 2023 after having worked in the pharmaceutical market research industry for 2 years. Through her degree in psychology and her time spent working as a research assistant, she developed a deep interest in behavioural science and research which ultimately led her to HRW. During her time working in the healthcare space she has developed a true passion for the industry and enjoys the opportunity to build her knowledge of new therapy areas and treatments. When she's not nose-deep in analysis, you can find her exploring various London cafes with friends or soaking up the rare English sun that reminds her of her Californian home.

Kate joined HRW after working in the Behavioural Practice at a social research and advisory business in the UK. Here she managed and supported projects applying mixed methods research and behavioral insights to understand and influence behaviour and decision making across a range of public policy areas. Prior to this she pursued her interest in human behaviour through an MSc in Behaviour Change at University College London, and a BSc in Psychology and Cognitive Neuroscience at the University of Manchester. Outside of work Kate enjoys hiking, surfing (badly), eating good food, and exploring new places.

As a founding member of our in-house team of behavioural change experts, HRW Shift, Katy is passionate about pulling validated frameworks from different disciplines to deliver reliable, scientifically-sound, strategic insight for our clients. From her specialism in applied behavioural science to the latest technology, she pursues the best ways to really ‘access reality’ through collaboration, reading, and attending and presenting at conferences; winning several Best of Business Intelligence (BOBI), EphMRA, and Intellus Worldwide awards in the process. When not in our lovely London office or supporting our Marketing and Innovation Teams, she enjoys doing CrossFit, learning Spanish, and travelling to wine regions with her oenophile husband.

Kiran has nearly two years of experience in pharmaceutical market research. She holds an undergraduate degree in Psychology with Cognitive Neuroscience and a Master’s in Brain Science. Driven by a passion for understanding human thought and behaviour, she pursued a career in healthcare and pharmaceutical market research, where she has explored various therapy areas, including cancer, diabetes, obesity, and chronic kidney disease. This role has allowed her to apply and refine her research skills in a dynamic industry. Outside of work, Kiran enjoys playing badminton, spending time with family and friends, and getting lost in a good book.

Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.

Laura joined HRW in early 2019 as Global HR Manager and is excited to be part of HRW’s collaborative and vibrant culture. As a big picture thinker, with nearly 15 years HR experience across a variety of sectors, ranging from non-for-profit to hospitality and consultancy, Laura is excited to have the opportunity to make a real difference in her role, with a strong desire to put the people at the heart of the company. With a passion for musical theatre and cake decorating, Laura enjoys spending her precious free time with her family engaging in these hobbies.

Laura joined HRW in 2025, bringing a wealth of expertise from her previous role as Head of Marketing. Passionate about sustainability, Laura recently completed EcoVadis training and conducted a company assessment, earning an impressive gold status. With over 20 years of experience and a degree in Marketing and Business Management, Laura applies her extensive knowledge and transferable skills to strengthen the Business Support Team. Outside of work, Laura is a yoga instructor and enjoys weekends away with her young family in their campervan.

Lauren joined HRW in 2025 with nearly 10 years of experience in healthcare market research. Stemming from her education in Behavioural Neuroscience, healthcare market research combines Lauren's passions of biology, psychology, and understanding the "why." Lauren enjoys diving into new disease areas and therapies and has deep experience in autoimmune diseases and immunodeficiencies, diabetes, vaccines, and device testing. Outside of work, Lauren loves to travel, read, attend concerts and plays, and cheer on her favorite sports teams.

Lauryn graduated from Georgia State University with a degree in Marketing. Her natural curiosity and love for asking meaningful questions sparked her passion for research, where she enjoys exploring human behavior and finding ways to help people feel seen and understood. She is deeply committed to community and believes that life is meant to be shared. Outside of work, Lauryn enjoys traveling, spending time in nature, discovering new music, and exploring diverse cuisines.

Lettie graduated in 2024 with a BSc in Psychology from the University of Sussex, where she focused her studies on healthcare and human behaviour. Her dissertation explored qualitative barriers to outdoor exercise, strengthening her research skills. With prior experience in marketing and market research, she now aims to transition into healthcare research to contribute to impactful analysis that benefits patients. Outside of work, Lettie enjoys painting and drawing, alongside staying active through dance, hiking, and yoga.

Lorna has always been curious, making her well suited to a career in market research.  She has been getting to the crux of the issue for clients for over 15 years, enjoying digging deep not only with doctors or patients to understand the answers, but also turning those skills to determining what the key questions are at the outset. With a strong focus on integrated insights, Lorna thrives on developing long-term strategic partnerships with her clients.  Inside and outside of work, Lorna is a passionate advocate for a more sustainable world, committed to her own Zero Waste journey, and passionate about gardening. Lorna loves walking and cycling in the beautiful Lincolnshire Wolds where she lives with her family, tortoise, guinea pigs and an abundance of house plants!

Lucy obtained a degree in Biological Sciences from the Royal Veterinary College, where she focussed on pharmacology and early drug development. Additionally interested in human behaviour and strategic thinking, Lucy pursued a career in healthcare market research and has worked across a variety of therapy areas (including rare diseases, oncology, immunology and more), methodologies, and samples. Outside of work, Lucy is a competitive bodybuilder and can be found either in the gym, trying new restaurants or walking her dog.

Lucy has an academic background in Biology and clinical Nutrition. She has always been curious and fascinated by different health conditions, so healthcare market research is an excellent opportunity to learn about different therapy areas, whilst applying her healthcare knowledge. With over 6 years’ experience in the industry, she is known for her meticulousness and high attention to detail. Lucy is passionate about optimal client service and this forms a central part of her role. Outside of work, Lucy enjoys learning new things (such as cooking or learning new languages), and is a devoted patient advocate for migraine sufferers.

With a degree in Foreign Languages and Intercultural Communications, Maria has always found pleasure in forging relationships and communicating effectively across different cultures. With extensive experience within the pharmaceutical, healthcare and market research sectors, Maria is excited to bring her excellent organizational, analytical, and communicative skills to HRW. Outside of work Maria is passionate about animal welfare, helping injured wildlife and supporting community pets, while (naturally!) “raising” 2 cats with her wonderful husband. Maria is also an enthusiastic member of a local choir.  

McKayla graduated from the University of Wisconsin–Madison in 2025 with a BBA in International Business and Marketing, plus a certificate in Global Health and Economic Development. She’s excited to merge her interests in healthcare and marketing at HRW, with a particular focus on understanding the perspectives of doctors, patients, and providers. Her passion for healthcare access led to an internship with Health Access Connect in Uganda. Outside of work, she enjoys travelling, hiking, surfing, and time with friends.

Mike graduated from University College London in 2023 with a BSc in Psychology with Education. His dissertation explored a fear of sleep and its potential impact on the effectiveness of treatments for mental health conditions, earning the departmental award for Best Psychology Research Project. Following university, Mike worked as a Research Assistant on a range of projects across social, economic and geographical sciences. He particularly enjoyed those focused on health and decision making, and is excited to build on this experience at HRW. Outside of work, he enjoys going to the gym, walking in nature, and watching football.

Mollie embarked on a career in market research as a result of an insatiable curiosity to understand what makes people tick. With a range of experience within different therapy areas and methodologies, Mollie is a strategic thinker who enjoys turning research findings into actionable business recommendations for her clients. She has delivered quantitative and qualitative market research in a variety of commercial environments, including strategic brand planning and client side pharma market research. As a member of the BOBI Committee, Mollie has twice delivered papers at the BHBIA Annual Conference. When not working, you can find Mollie enjoying the outdoors, or dabbling in arts and crafts.

Oliver joined HRW in October 2022 after obtaining a degree in Behaviour Change at UCL, which covered topics such as biases, heuristics, the COM-B model, and Behaviour Change Techniques. Oliver's diverse career has taken him from Nottingham to Zambia, working in community behaviour change, fundraising, service management, customer voice and applied behavioural science. He brings an understanding of how to influence group and individual change in health environments through studying human geography and anthropology. Outside of work, Oliver enjoys travelling, hosting dinners with friends, and competing with TV crime-drama detectives to figure out 'whodunnit' first.

Olivia graduated with an MSc in Reproductive Science and Women’s Health from University College London, where she combined her studies with hands-on research in a cancer laboratory, developing innovative methods of quantifying endometrial tumour burden. She is passionate about making healthcare more accessible and is eager to apply her knowledge while continuing to grow her expertise in women’s health research. When she’s not working, Olivia loves discovering new places, going to concerts, and cooking with friends.

Rachel joined HRW as a Research Manager in 2024, bringing over five years of healthcare market research experience. With an academic background in sociology and psychology, she seeks creative and innovative methodologies to understand how patients and healthcare providers think, feel, and behave as they navigate the complexities of the healthcare system. She is particularly interested in the dynamics of patient-healthcare provider communication in rare diseases. Outside of work, Rachel enjoys hiking in the Adirondacks, making pottery, and birdwatching.

Rajiv has over 10 years’ experience dedicated to pharmaceutical market research. He has worked across a wide range of therapy areas using different quantitative methodologies and has successfully led and managed multinational studies spanning 5 continents and in over 40 different countries. Rajiv is recognised for having strong project management, research, and analytical skills, and having a creative flair, which he uses to deliver high quality and insightful research with maximum impact. Driven by innovation, he is committed to developing smarter ways of working, implementing best practices and mentoring other team members to improve overall project efficiency without sacrificing on quality. In his free time, Rajiv enjoys playing and/or watching sports, videogaming and spending time with his family and friends.

Rob began his market research career in 2007 following a BA in English Language and Literature. Robert has worn many hats throughout his career, including being involved in a variety of fieldwork, operational and freelance roles in the past, and has worked as a translator following an MA in Translation Studies from University of Leeds. He has covered a whole range of methodologies from various perspectives and holds particular research interests in rare disease as well as patient-focused research. In his spare time, Rob enjoys days out in nature with his young family, science fiction books, and trying out new cooking ideas on the children with varying degrees of success.

Rory is HRW's dedicated AI lead, applying the latest advancements to make healthcare market research more engaging, insightful, efficient, and creative. He ensures AI is used safely, runs presentations with clients, and keeps colleagues at the forefront of innovation. Outside of work, Rory is a musician who plays guitar, drums and sings.

Intrigued by the intersection of human behaviour and decision-making, Saket graduated with an MSc (distinction) in Behavioural Science from the London School of Economics and Political Science. His fascination for human behaviour and health is evident in his dissertation, which focused on applying linguistic analysis to differentiate linguistic markers unique to suicide ideation. Skilled at behavioural diagnosis, research design, and quantitative research, Saket has applied behaviour science principles to solve complex behavioural challenges. In his spare time, Saket likes to visit chess parks across London, strum the ukulele, and enjoy game nights with his friends.

Samyukta holds master’s degrees in clinical psychology and Behavioural Science from the London School of Economics. With extensive experience in behavioural science and healthcare, she has conducted numerous academic and field studies to better understand the drivers of preventive health behaviours. During her masters, she investigated communication strategies employed in healthcare settings to regulate inappropriate antibiotic usage in the patient community. Proficient in both quantitative and qualitative research methodologies, Samyukta's work adopts a holistic approach to bring context specific behavioural science evidence to the realm of health. Beyond her professional pursuits, Samyukta is an avid food enthusiast who manages a food blog in her free time. Additionally, she enjoys scuba diving, and other outdoor adventures.

Siobhán graduated from UCL with a MSc in Global Health and Development, where she explored the complex factors shaping health outcomes. With over three years of experience in pharmaceutical healthcare research, specializing in qualitative methods, she is eager to continue expanding her expertise across a diverse range of healthcare topics. Outside of work, Siobhán enjoys gardening, drawing, and watching rugby.

Sophie joined HRW as HR Administrator in February 2023 after completing her degree in Psychology. With Sophie’s passion for people and the operational side of businesses, along with her keen interest in healthcare and research practices, she is the perfect fit for HRW and we can’t wait to watch her skills develop further. Outside of work, Sophie enjoys spending quality time with her family and friends, learning about exercise and nutrition, and is currently enjoying the trials and tribulations of renovating her first home.

Sophie graduated with a BA in Psychology, before going on to take a postgraduate diploma in Design for Visual Communication at the University of Arts London in 2022. She has always had a deep passion for understanding people and finding the ways of communicating with them that they best respond to, particularly through visual media. This led her to specialise in information design and data visualisation, and she aims to use her graphic skills to make a positive difference in the healthcare sector by synthesising complex information into easily digestible, approachable and attractive forms. Outside of work, Sophie enjoys digital art, tabletop games and learning languages, and is currently working towards attaining her BSL qualifications.

With over 8 years of varied admin and customer service experience, Sophie is the perfect fit for her role as a Coordinator in our Central Admin team. In Sophie’s spare time, you can find her spending time with her children, visiting family and planning her next trip abroad.

Sri holds a BSc in Biology with a focus in Physiology from the University of Washington, where he developed a strong interest in the intersection of science and healthcare. With hands-on experience in biotechnology research and early-stage startup innovation, he was drawn to HRW as a way to explore the commercial and human side of the industry. Sri has always been passionate about using research to drive data-informed decisions and is excited to apply that mindset at HRW. Outside of work, you’ll find Sri chasing the perfect bite in the city, attending music festivals, and watching Formula 1 religiously.

Tenzin's journey in healthcare began with personal experiences of limited access to healthcare in Nepal. He earned a BA in Chemistry with a minor in Physics, conducting research on developing accessible and cost-effective paper chips for malaria diagnosis. During the pandemic, he worked in NYC’s contact tracing and vaccine program where he realized the importance of utilizing patient data and feedback to enhance the healthcare experience. He strongly believes that this approach can improve access to healthcare and foster greater participation. In his spare time, Tenzin loves to delve in music production and mixed martial arts, particularly in discovering the stories behind songs and appreciating the athletes journey.  

Tina is a seasoned healthcare researcher with over 20 years’ experience leading global initiatives. She specialises in advanced methodologies from segmentation and conjoint analysis to tracking and message testing, translating data into clear, strategic insights. Her therapeutic expertise spans Neurology, Women’s Health, and rare diseases. Tina is particularly passionate about pre-launch research that shapes brand strategy, as well as post-launch tracking to support growth. Outside of work, she enjoys hiking, beach days, reading, fitness, and time with loved ones.

With a background in clinical perfusion and a Master’s in Public Health, Vijaya has spent the past seven years combining clinical know-how with healthcare market research. Her curiosity for understanding patient experiences led her to dive deeper into both quantitative and qualitative methods, helping deliver insightful, well-rounded projects. She’s authored four posters and is working on future publications that reflect her passion for meaningful research. Outside of work, Vijaya’s either chasing the adrenaline on weekend hikes, lifting at the gym, or unwinding with her crochet hook—baby blankets are her specialty these days.

Vincent joined HRW in 2025 with a background that bridges public health, statistics, and storytelling. With 8+ years of experience across a number of different therapeutic areas including oncology, and diagnostic testing, he brings a sharp analytical lens and a genuine curiosity about what shapes patient and HCP behaviour. Equally comfortable crunching numbers or crafting narratives, Vincent is passionate about research that elevates overlooked voices and informs smarter, more compassionate healthcare decisions. When offline, you’ll find him biking through Brooklyn, scouting out new Thai spots, or negotiating couch space with his two cats, Zeus and Athena (who seem to believe they run the apartment).

Waseh holds a Master’s degree in Business Intelligence and Data Analytics from the University of Huddersfield, building on his earlier experience in consumer research at NielsenIQ. There, he collaborated with international teams to deliver meaningful insights across the Middle East, an experience that sparked his passion for using data-driven research to improve healthcare outcomes., Waseh is eager to deepen his understanding of the healthcare space and grow within a team that shares his curiosity and drive. Beyond the world of research, Waseh is a dedicated singer-songwriter and music producer, often spending his free time writing, recording, and performing original music.

Yasmeen joins HRW with extensive experience in the healthcare and life sciences industry. With an academic background in Biochemistry and Molecular Biology, she has a deep understanding of many therapeutic areas, including oncology and rare disease, and enjoys applying innovative methodologies to understand how patients and healthcare providers think, feel, and behave. Outside of work, Yasmeen enjoys running, traveling, and eating her way across NYC.

Zaniv is a Fordham University graduate with a B.S. in Integrative Neuroscience, dedicated to advancing solutions that protect vulnerable populations and advocate for their needs in healthcare. Her research during her undergraduate studies focused on the psychological and cognitive effects of air pollution on children, furthering her commitment to evidence-based approaches that promote health equity. Zaniv is especially passionate about women’s and children’s health, mental health, and epidemiology. Outside of work, she enjoys discovering new restaurants, practicing yoga, and exploring New York City's neighborhoods with friends.